Recently, a new beauty trend is becoming very evident and accepted in society. Celebrities of all ages are sharing their real image in the art, media and fashion spheres, breaking away from the retouched and distorted reality so present in previous years. They feel confident about themselves and prefer to project their true image.

True to its premise of providing innovative ideas as a source of inspiration for its customers, Lubrizol Skin Care has created six new formulations designed to beautify the skin at the different stages of life to keep it looking at its best for a long time. These new formulations are presented under the three conceptual approaches to serene beauty. 

Get ready for another hectic day in the city using Lubrizol’s formula Urban Shielding facial cream – F-0124(EU).Enriched with Pollushield functional ingredient, which maximizes anti-oxidative defense while behaving like a barrier against metals and pollutants, this cream allows your skin to better resist the effect of environmental pollution. Carbopol Ultrez 10 polymer is combined with Novemer EC-1 polymer to provide viscosity in this smooth texture imparting a refreshing initial feel upon application. Schercemol DIA and 318 esters offer a cascading sensory of light and medium emolliency, leaving the skin soft and supple.

Getting older is gaining experience. Age with confidence thanks to the Age Confident Facial Nourisher – F-0122(EU) that enables your inner wisdom to get reflected on your skin without negative effects. Cellynkage marine ingredient helps to boost cell communication in mature skin, leading to a rejuvenated skin appearance. Schercemol DIS and 1818 esters provide cascading sensory and emolliency, for immediate comfort and reduced stickiness of the glycols.

Novemer EC-2 polymer imparts co-emulsifying properties in association with sorbitan sesquioleate and polysorbate-20. Carbopol Ultrez 21 and Novemer EC-2 polymers work in synergy to offer a rich creamy texture with a soft elegant after feel.

Looking for a solution to shine thanks to your personality rather than your skin?

Try Polar Shine Control Gel-Cream – F-0125(EU), which is perfect for getting a flawless and mattified complexion. Containing Matmarine blue ingredient, an extract coming from Antarctica that decreases sebum levels, it helps to reduce shininess and pore size for an improved appearance of oily skin.

The combination of Carbopol Ultrez 30 polymer and xanthan gum offers good viscosity with excellent electrolyte resistance, reinforced by the use of Novemer EC-2 polymer to emulsify and stabilize this very high electrolytic system with an elegant and smooth texture. Schercemol DIS and NGDO light esters impart emolliency with a dry soft touch.

More info: www.lubrizol.com